Client: Young Dance, a 25 year old dance company and school that engages youth of all abilities, backgrounds, and body types in dance making and life long learning.
Challenge: Young Dance’s brand was old and outdated. Their previous logo did not evoke their staple values of inclusivity, movement, and youthfuless. They needed a cohesive brand that represented who they are, was progressive and bold, and did not look like other more traditional dance schools.
My work: Keeping their values in mind at all times, I created a logo and brand for Young Dance that was playful and professional. In addition to their new brand, I created illustrations that complemented the logo that showed bodies of varying abilities and types moving and dancing.