Client: Laura Holway, a small business owner who provides resources and advising for creative people and their businesses.
Challenge: Laura needed an update for her brand that was softer, more embodied, and truer to her evolving practices. I used inspiration from forms of movement, pathways, maps, and cycles to create a visual identity and workbook for Laura. The end result was a soft, colorful, put-together yet imperfect design that aligned with her personal and professional aesthetic.
My work: I created a new brand with illustrated deliverables that aligned with Laura’s personal and professional aesthetic. I designed a workbook for her upcoming series of classes that matched her new brand. I helped Laura get a running start with her Squarespace web design