Client: Don’t You Feel it Too? — a ten-year-old experimental public art organization
Challenge: DYFIT needed improved brand consistency as they kicked off their first strategic donor campaign. They wanted to grab attention through use of text and imagery on their website, while still portraying their complexity: both a healing form of movement, and a gritty street protest.
My work: I implemented new brand guidelines into their existing website to improve the aesthetics and overall user experience. I created a series of eye-catching images with text that streamlined the look of the campaign. I designed a mailchimp template that integrated brand guidelines and increased ease of donations.